Auto Show 2014 - Toyota
RFID and interactive video-wall
The RFID system developed for this event allowed the registration of visitors in touch monitors and after they received a bracelet with RFID chip to be touched in fourteen points around the booth with individual and thematic content. Once the bracelet was touched the reader attached to the totens, the system posts content on the visitor's timeline or sent by email to those without facebook register.
The other activation was an interactive video-wall with 9 screens (3x3) of 42-inch equipped with a Kinect, allowing up to 3 visitors use it in the same time, each controlling a column of screens and scrolling the content in digital roulette. At any time, if the 3 visitors were seeing the same theme, a video about it ran in all the screen.
This project was developed by Eyemotion for Aktuellmix agency.
ABAV 2014 Fair - Movida
Virtual reality with 360 degrees cameras
This project showed the new store of Movida, in front of the Congonhas airport, using virtual reality glasses during the ABAV fair. The devices run a system that displays immersive video captured with camera 360 degrees, similar to Google Street View.
The interaction was made with two glasses that visitors uses to look the new store at any desire angle. It is like you are in a ship and you can look to any direction, but we do not command the ship, because the path is always the same due to camera route in the video capture.
As the content is capture and not done with3D, the sensation of be in the virtual scene is big, generating a immersion experience.
World Cup 2014 - Budweiser
Video-wall e digital signage
This project involved the control of sixteen video-wall mounted around the main airports of Brasil during the World Cup 2014. Each video-wall screens was connect into a computer that runs a distributed online system. Once connected to the server, a time script was updated and the video-walls shows a customized content programming, as videos with local tips to tourists, advertising, documentaries and, of course, live matches.
The content schedules were made by the client´s agency through a web control panel that allowed the management of 12 hours a day, with upload and messages insertion functionality. Beyond the contents, the space also provides wifi access for 30 minutes after login in a landing page.
World Cup 2014 - Viber
Interactive truck
Viber launches a incentive campaign for Brasil with fun bullyito your rivals during the World Cup with 2 LED panels attached to truck sides and customized with the brand colors. The big screens displays users messages, sent by Viber app, in strategic places, like the hotel that Argentina team was staying.
This system was developed with a web application to moderate the messages and inside truck a notebook runs another system module that update the server messagesd and display it on screens. A video about the project is avaliable here.
This project was developed by Eyemotion for Wunderman agency.
APAS 2014 Fair - BRF
Touch interaction and photo printing
This event occurs two days before the coach Luis Felipe Scolari do his oficial call of players for World Cup, allowing visitors to choose the 23 players and print his call together with a photo.
The selection was made in a touch monitor and the layout displayed on the video-wall was updated in real time with the selected players. In the end was possible to capture a photo with a plastic mustache of coach Luis Felipe Scolari and print your call with your coach photo. Felipão play on the first event day with the activation, that earned the prize of second best interaction in the category.
On the official call day, the user that almost getting close (nobdy hits 100%) of correct call earn a brand gift. After the call, the interaction changed for the selecion of 11 starting players.
This project was developed by Eyemotion for Llacuna DE.
Triângulo Music Festival 2014 - Algar
Messages slingshot and totens for video uploads
This event had a booth with a big projected screen showing the messages that were written and thrown by the public using special slingshots. The person holds the slingshot, enter the message in the touch keyboard, pointed to the screen with the green mark laser and pulled and released the elastic to shoot the message, that appears right away at the laser mark.
Another activation was a toten with a touch screen and a memory card reader for video posts of a tyrolean crossing parallel to the stage. The person climbed in a structure, uses a helmet with camera, a technician pressed the record button and another technician on the other side tooked the card and loaded on a touch display for the user select and post the frames on your facebook timeline or sent by e-mail.
This project was developed by Eyemotion for R&B Propaganda.
Holographic Health Laboratory - Telehealth Program UFF
Holographic system for medical care
Designed for remote medical care to patients who can be treated within Brazil's Navy ships in poor coastal regions, the Telehealth Program from Federal Fluminense University (UFF) is currently operating at the "Mequinho" from CRASI (a programa for elderly), in Niterói, RJ. This project has a holographic laboratory where a medical team can see the patient with his full body seated in a chair and interact with him or her and with other medical professionals that staying at his side.
With the medical team observing the body language of the patients and interacting with the other side through audio and video, researches and tests are made by the UFF team for program evolution and expansion.
Game of Thrones Exhibition - Rio 2014
Digital totens, barcode and photo system
In the second year of HBO's Game of Thrones Exhibition in Brazil, this time in the Village Mall Shopping at Barra da Tijuca, Rio de Janeiro, the used control system was a bracelet with barcode that was given to visitors at the time of register done on tablets by promoters.
The visitor provided his name and e-mail, chose the preferred family in the series and could log into facebook, authorizing the application to post pictures and texts automatically in his timeline. Then it was just going to pass the bracelet in the reader attached to the thematic displays and the system generated the post or sent by email to the registers without Facebook. The bracelet also allows to take a picture on the Iron Throne.
At the end, touch totens did the bracelet reading and printed visitor´s photo in high resolution on the Iron Throne, captured with a professional camera with programming.
Trainees event of Globo - 2013
Virtual reality with 360 degrees cameras
This project allowed the new trainees of Rede Globo know a little more of the possibilities within the company, selecting on a touch screen one of the areas: entertainment, business or journalism & sports; and then putting a virtual reality glasses to see a 360 immersive video of the chosen area.
Technically, a recording with 360 degrees cameras was made capturing the main facilities of Globo in São Paulo and Rio de Janeiro to be edited and integrated into the virtual reality software running on a PC, connected with the glasses, and communicated via network with the tablet that trainee interacts.
Fenatran 2013 - Pirelli
Mobile augmented reality
This project had ten tablets Android (Samsung Galaxy) equipped with augmented reality applications to show the products features exposed at booth. The promoters approached the visitors and delivered the equipment for all who wants to interact, guiding to aim the tablet's camera on the images besides each tire. The visitor centers the camera on image and saw a virtual scenario pops up mapped on it, and as the camera position changed, the viewing angle of the 3D content changed too. If the image was cut or were not fully captured by the camera, nothing happens because the image is used as an AR trigger .
The booth also had two touch totens of 32-inch with an informative navigation system, one exploring the brand's services and other sustainability issues.
This project was developed by Eyemotion for Bem Mais agency.
Imersive Cube - Even
Virtual reality with 3D mapping
With a cube of 3meters of side, installed inside the sales booth of "Quintas da Lapa" (Even product, a residential construct), the visitors can know the leisure spaces spaces, that are not constructed yet, with virtual reality combined to mapping 3D on the cube.
The broker enters with groups up to 4 people and guides the virtual tour using a Xbox joystick and according to the visitors preferences. It is possible to swim in the pool, kick or hit a ball or simply walk around the gym, barbecue grill, playground, games room, youth lounge and a party room. The cube receives projection on frontal face, two sides and the floor, and all the four faces are mapped by the virtual cameras of the building for angles matches the view like the costumers were really there. For example, with you are looking in front of the building entry, the sides and the floor wiil be displaying different angles of the street.
Cubo Imersivo 3D - Rodobens
Virtual Reality with stereoscopic mapping
When buying a new apartment there is usually a decorated apartment in sales booth and the other spaces that comes in the package, such as recreational areas, are shown with plastic models, prints or virtual tour videos on big screens. The idea in this project was to allow the visitor to know all these areas through virtual reality integrated with 3D mapping, generating projections with depth perception that transforms the cube into a portal for the building.
Within the interaction was possible to move on predefined tracks and select actions at a bifurcations popped on the cube screens as the visistors advances in the ways, allowing to entry in all spaces of each tower. This project was installed during three months in Uberlândia to sell the "Torres do Sul", a Rodobens product.
Curitiba Theater Festival 2012 - Itaú
Agumented reality on a big screen
This project used the augmented reality technology for boost Curitiba Theater Festival. With a LED panel of 200-inch and a camera attached above it and live broadcasting the space in front of it, people walking on an adhesive and chose (stepping) a mask of drama or comedy. After choosing, the curtains opened up on the screen and a mimic emerged to play a scene with the public, which interacted a lot with the attraction. At the end the experience could be posted in facebook or sent by e-mail. The project video-case can be seen here.
Technically the project was done with the recording of mime in chroma key studio with several different sequences of dramma and comedy and then it was programmed to randomly chose one animation, in each interaction, to interacts with the public.
This project was developed by Eyemotion for Figer 360 agency.
ExpoNutrition 2012 Rio - NeoNutri
Augmented Reality
This project was done using a 60-inch TV fixed in the booth and with a camera capturing people passing in front of it and displaying on the screen as a security camera, but when someone stepped on the marked area on the floor an animation of an athlete appeared and at the end a counter was displayed on the screen to freeze a picture. The photos were posted on the visitors Facebook timeline using a touch screen inside the booth.
Some event photos can be seen here and a video-case here, and also two separeted animations: first and second.
Volks Run 2012
Augmented and virtual reality
In 2012 Volkswagen made a race called Volks Run 10 KM inside your factory on Anchieta Highway, São Paulo. The race had some points that passed within the production line and gived a Volkswagem Gol car to the winner. For this edition of the race were made two interactions. At first, the person sat in an oginal car seat and using a steering wheel and pedal joystick could hisself see inside the new Gol and drove it in augmented reality until the system take a picture, which could be posted on Facebook or sent by e-mail at a touch monitor inside the tent.
The other action was a 360-degree capture with the race route so that runners could have a warming up interaction using a virtual reality glasses for path recognition before the race on race day.
Experience it! - SP Turis
Virtual reality with 360-degrees camera
This project aims to promote tourism in the city of São Paulo with virtual reality experiences in touchscreen totens equipped with glasses. The idea is that the visitor enter the travel agency to decide where want to go and, with the use of this equipment as a decision tool, may have a bit of the feeling of being in each of the places without leaving there to decide better. The project is well demonstrated in this video-case.
Technically were made four 360 captures of four city touristic places: Paulista Avenue, Pinacotheca , Ibirapuera Park and the 2012 Carnival Show of Champions Schools, and then these contents were published in 3 languages and programmed for selection in the touch menu system.
MT Expo 2012 - Ciber
Mecatronic robot for x-ray simulation
The project goal was to highlight the thermal and mechanical engineering of new iNova Ciber asphalt plant, which has 22 meters of width by 4,5 meter of height and it was exposed in this event. The interaction developed was a robot with two 60-inch screens that moved on a rail parallel to the plant, creating an x-ray effect in the part behind him and highlighting important parts in 3D with its main features.
Technically the robot contained a motor, a programmable digital circuits for USB communication, a computer and two screens, but it was the system developed that controls of all these peripherals. The engine sensors informed the system advanced percentage of rail and so it updated the 3D content, always macthing the screen to the part behind the robot, creating the x-ray effect on the plant. The video-case is here.
This project was developed by Eyemotion for ConnectON agency.
Ronaldo´s Goodbye - Duracell
Holography and tweets interaction
In 2011 happened the Ronaldo's official goodbye of Brazilian national soccer team in a friendly match against Romania at the Pacaembu stadium. A holographic installation with him playing with a ball inside a giant battery was made on the stadium main entrance. This was a tribute made by the brand to the player and it also had a LED panel to display tweets with hastag #MonumentoDuracell.
Technically the project needed the development of the tweets reading and moderation software, a recording with Ronaldo in chroma key studio and an editing to play in a long looping in the activation stage that was installed by two days. The project can be seen here.
Photo Booth - Neosaldina
Pattern recognition and photo printing
In 2011 the Neosaldina campaing was associated with the smile, and this activation was to capture photo smiling and get nine adhesive prints. There is no button or registry to do, just enter the booth, smile three times and pick up the photos at the end.
Technically the booth was well iluminated and equipped with 22'' LCD monitor, a FULL HD camera and a laser print. The system detects automatically the smile and displays a counter that freezes the image when go to zero. The activation was used in brand internal events.
This project was developed by Eyemotion for Santa Clara agency.
Road Show - Nissan
Augmented and virtual reality
Nissan promoted in 2011 a Road Show with 3 trucks that stopped in strategic cities and places and were part of a big booth with several attractions such as test drive, interactive experiences, food and sales. The Experience trailer, intended to interactions, had a main room equipped with 8 virtual reality glasses with camera. Groups of people entered the room, put his glasses and began to see all the content together. If someone looked to the side would see the real person next because the glasses had cameras that worked on the sides, but when looking ahead they could see the actor Alexandre Nero explaining the brand products surrounded by 3D animations, creating a virtual reality universe.
The project required 3D production such as cars and some scenarios that were the augmented content within the system.
